Showing posts with label Mahindra Tractors. Show all posts
Showing posts with label Mahindra Tractors. Show all posts

Wednesday, May 6, 2009

Mahindra Tractors




From army vehicles to farm tractors to major automobile manufacturing, Mahindra’s relationship with American industry goes back quite a few years. American GIs who served in India during World War II recognize our parent company, Mahindra & Mahindra, which in 1945 was selected to assemble the famous Willys Jeep.


Following Indian independence in 1947, the founders of Mahindra & Mahindra (M&M) were determined to chart a course of product expansion and globalization. The philosophy led to the company’s eventual entrance into the worldwide
tractor market.

In 1963, M&M formed a joint venture with International Harvester to manufacture
tractors carrying the Mahindra nameplate for the Indian market. This successor to International Harvester’s incredibly popular IH B-414 is still the basis for some current Mahindra models.More recently, a joint venture between M&M and Ford Motor Company in 1995 created new opportunities for growth in the world vehicle market. A short time later, the European model of the Ford Escort began rolling off the Mahindra assembly lines.